The creative idea
Turn individual animal identities into one team instinct. The transformation links the players, fictional products and campaign line.
Independent concept / Imaginary brand
Rage Bait
Same team. Different Animal.
An original Pirate TV sports-nutrition concept. A rugby clash becomes an animalistic campaign world.
Rage Bait / 01:36
On screen
A cinematic rugby confrontation combines character design, transformation and imagined product packaging. This is a creative demonstration, not a commissioned sports-nutrition campaign.
The finished film.
A 96-second concept advert, plus a silent portrait study and short hook made for this website demonstration.
The people behind the pictureHuman ideas.
Human ideas.
Shared craft.
- Created by
- Pirate TV
- Studio / Creative direction, scripts & storyboards
- Shiloh McLean
- Studio / Visual development & AI filmmaking
- Jason
- Music
- Created by Shiloh McLean using Suno Pro
One idea / Different screens
Built to travel.
Explore Rage Bait as a full film, a portrait study and a short hook. The two silent studies were edited for this website demonstration.
Full concept film / 01:36 / Original sound
Each format needs its own composition and edit. Campaign versions are scoped with the brief.
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