The creative idea
Make the product transformation the narrative, so the viewer follows the change rather than a list of product claims.
Client film / Automotive
CARDIP UK
Colour is the story.
A 45-second advert created for CARDIP UK, connecting the application of colour with the transformed car.
CARDIP UK / 00:45
On screen
Paint application, movement and the finished car build a clear visual progression. The product remains the reason for the transformation.
The finished film.
A finished 45-second brand advert. Additional versions and future campaign assets are scoped separately.
The people behind the pictureHuman ideas.
Human ideas.
Shared craft.
- Created by
- Pirate TV
- Studio / Creative direction, scripts & storyboards
- Shiloh McLean
- Studio / Visual development & AI filmmaking
- Jason